Case study of a webshop kick-off getting viral

Webmarketing case study of Pee&Poo launch in Hungary


Just like in any other countires, the circumstances are not perfect for small

companies. But the only thing you can do is just to run, and develop as much as

possible.
There are certain changes in the marketing world, which happened in the last 5 years.

These are as follows:
-people tend to pay attention to things which are sorted by themselves - not pushed

via advertisements
-people like to laugh and play, and amuse their friends
-some people can pay a lot for certain products, but they require something special
-internet is the source of information and "Google rules the world"

After analyzing these factors we came to the conclusion to make a webshop for a

Swedish brand, Pee&Poo. But we did it a bit different, using all the knowledge what we

gained in the past few years in preparing websites.
-as Hungary is much more rigid than Sweden, we made the name translation slightly

different - Pee is Droplet and Poo is Plop in Hungarian
-we copied the main design elements of the brand on the website

(http://www.csoppespotty.hu) and on the blog (http://csoppespotty.blog.hu)
-wrote a lot of text into the site to make it very informative for the target group - the

mothers with toddlers, who are very open for information on the internet
-kicked-off a blog and a Twitter (http://www.twitter.com/csoppespotty) registration at

the same time as we started the website

When everything was ready, it was the right time to start the viral campaign. It was

just a sentence on IWIW (the local version of Facebook): "The yellow droplet and the

brown plop ARE REALLY the ones what they look like..."
And the viral campaign started.

The next point was to look at the website statistics in every 30 minutes to jump into

forums, twitter and blogs immediately where Csöpp and Potty was mentioned.

The key factors of a succesful webshop by our experience:
-focus on only one product or range
-optimised and very informative text
-well-built, logical website (information architecture)
-funny, non-traditional or unique product

The story has just started, but the experience is so valuable even by now, that we

encourage all small companies to be brave enough and start something like that!

http://www.sikermarketing.hu